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In 1929, Sam Foster sold his first pair of sunglasses on the Atlantic City boardwalk, and launched not just a company but a nationwide demand for The Original American Sunglass Brand®. During the golden era of Hollywood, Foster Grant became the sunglasses of choice for style icons and celebrities such as Raquel Welch. That star power led Foster Grant to launch its iconic "Who's That Behind Those Foster Grants®" advertising campaign, which went on to become one of the world's most well-known slogans and was recognized in Ad Age’s "Top 100 Campaigns of the 20th Century.