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Our story is a love story. East meets west. James met Masa. Clean beauty met performance. James' passion for haircare is unmatched, proven by his unwavering commitment to formulate clean haircare products that hydrate like nothing else. He wanted people to feel great about their hair everyday -- not just great because their hair looked amazing, but their hair was truly healthy, hydrated and manageable. Botanically hydrating Mekabu, beneath the Wakame leaf, is filled with ocean vitamins and minerals to leave your hair healthy, shiny and gorgeous. All of MASAMI's products are infused with Mekabu powder, fresh from Japan where we source it from a family owned seaweed company.