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Frustrated by their children’s things getting lost, mixed up and leaving home never to return, Julie Cole, Julie Ellis, Cynthia Esp and Tricia Mumby knew they could do better than the scribbles on masking tape that were being passed off as labels. From there, the idea for the product was born: the very best personalized waterproof name labels and tags that were equally cute and durable. Mabel’s Labels started humbly out of a basement and has grown to be an award-winning, market-leading company loved by Moms and kids alike.