Your skin deserves natural ingredients, it just shouldn't be at the expense of achieving the look you love. Until now choosing natural makeup meant tolerating poor performance. Clean makeup ingredients equaled weak pigmentation and color payoff. There was a gap between the function and the formulation. We created Antonym beauty to bridge that gap; a natural makeup line that offers professional level performance without compromising the integrity of the makeup ingredients. We call it gentle face fashion, a philosophy of kind ingredients with strong performance.